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  334. Crowdsourcing Quality Control of Online Information: A Quality-Based Cascade Model
  335. </h1><p class="authors"><a title="View content where Author is Wai-Tat Fu" href="/content/?Author=Wai-Tat+Fu">Wai-Tat Fu</a> and <a title="View content where Author is Vera Liao" href="/content/?Author=Vera+Liao">Vera Liao</a></p>
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  393. Abstract
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  395. <div class="Abstract" lang="en">
  396. <div class="normal">We extend previous cascade models of social influence to investigate how the exchange of quality information among users may
  397. moderate cascade behavior, and the extent to which it may influence the effectiveness of collective user recommendations on
  398. quality control of information. We found that while cascades do sometimes occur, their effects depend critically on the accuracies
  399. of individual quality assessments of information contents. Contrary to predictions of cascade models of information flow,
  400. quality-based cascades tend to reinforce the propagation of individual quality assessments rather than being the primary sources
  401. that drive the assessments. We found even small increase in individual accuracies will significantly improve the overall effectiveness
  402. of crowdsourcing quality control. Implication to domains such as online health information Web sites or product reviews are
  403. discussed.
  404. </div>
  405. </div><p class="Keyword" lang="en"><span class="KeywordHeading">Keywords&nbsp;&nbsp;</span>Web quality&nbsp;&#8211;&nbsp;user reviews&nbsp;&#8211;&nbsp;information cascades&nbsp;&#8211;&nbsp;social dynamics
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