PageRenderTime 34ms CodeModel.GetById 17ms RepoModel.GetById 0ms app.codeStats 0ms

/projecte eclipse/TI/data/2011-documentos/75/2011-75-023.html

https://gitlab.com/bernagg/TI
HTML | 822 lines | 502 code | 287 blank | 33 comment | 0 complexity | 93d8c5b06810b993689b5622ab34b5a5 MD5 | raw file
    

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  3.      <title>Can crowdsourcing reconnect with the crowd? - CNN.com</title>  <script type="text/javascript">
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  5. </script>       <meta name="TITLE" content="Can crowdsourcing reconnect with the crowd? - CNN.com"><meta property="og:title" content ="Can crowdsourcing reconnect with the crowd?" /> <meta name="description" content="Crowdsourcing used to be an internet buzz word, frequently used by business visionaries to describe a shiny new economic model. Nowadays, amid claims of exploitation and shoddy standards, the financial luster has gone."><meta name="KEYWORDS" content=""><meta name="AUTHOR" content="By� Barry Neild, for CNN"><meta name="SECTION" content="BUSINESS"><meta name="SUBSECTION" content=""><script type="text/javascript">var cnnIsIntl = (location.hostname.indexOf('edition.') > -1) ? true : false;var clickID = (cnnIsIntl) ? 212106 : 211911;var cnnShareTitle = encodeURIComponent("Can crowdsourcing reconnect with the crowd?");var cnnShareDesc = encodeURIComponent("Crowdsourcing used to be an internet buzz word, frequently used by business visionaries to describe a shiny new economic model. Nowadays, amid claims of exploitation and shoddy standards, the financial luster has gone.");var disqus_category_id = 208448;var disqus_identifier = "/2010/BUSINESS/11/12/crowdsourcing.business/index.html";var disqus_title = "Can crowdsourcing reconnect with the crowd?"; var cnnFirstPub = new Date('Friday Nov 12 09:05:36 EST 2010');</script><link rel="canonical" href="http://edition.cnn.com/2010/BUSINESS/11/12/crowdsourcing.business/index.html" />  <meta property="fb:admins" content="690014395"/>
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  32. <script language="JavaScript" type="text/javascript">var cnnCurrTime = new Date(1301854440589); var cnnCurrHour = 14; var cnnCurrMin = 14; var cnnCurrDay='Sun';</script>
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  39. <script type="text/javascript" name="cleanprintloader" src="http://cache-01.cleanprint.net/cp/ccg?divId=2357"></script>
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  40. 

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  42. 	.cnn_cb_lc .cnn_strycblogo img { border-right:1px solid #e6e6e6; padding-right:15px; }
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  43. 	.cnn_cb_lc .cnn_strycblnk { display:block;font-size:10px; padding-left:10px; padding-top:10px; height:15px; }
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  44. 	.cnn_cb_lc .cnn_strycblogo { float:left; margin-right:15px; _margin-left:5px; }
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  45. 

  46. 	.cnn_strycbpromo { padding:0 !important; clear:none; float:left; position:relative; }
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  47. 	.cnn_strycbpromo .cnn-inner { display:block; width:434px; float:left; font-size:12px; line-height:16px; padding:0 0 16px 12px; _padding-left:0; _margin-left:5px; }
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  48. 	.cnn_strycbpromo .cnn-inner { _padding-left:0; _margin-left:5px; } /* IE6 HACKS */
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  49. 	.cnn_strycbpromo .cnn-title { font-size:14px; line-height:16px; font-weight:bold; color:#666; }
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  50. 	.cnn_strycbpromo .cnn-rght { float:right }
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  54. 

  55. 

  56. * html #hdr-auth,
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  57. * html .cnn_strybtnsv,
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  58. * html .cnn_stryftsbttm {display:none}
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  59. * html .cnn_strycmtsprl,
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    74. 

  74. <!-- TODO: unobtrusive js refactor -->
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  76. 	<div id="cnn_hdr-prompt" style="display:none;">
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  77. 		<div class="hdr-wrap" id="cnn_hdr-promptcntnt">
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  78. 		</div>
    79. 

  79. 	</div>
    80. 

  80. 	<div id="cnn_hdr-main">
    81. 

  81. 		<div class="hdr-wrap">
    82. 

  82. 			<div id="hdr-banner">
    83. 

  83. 				
    84. 

  84. 					
    85. 

  85. 					<a id="hdr-banner-title" href="/" title="">
    86. 

  86. 						<img src="http://i.cdn.turner.com/cnn/.element/img/3.0/global/header/intl/hdr-globe-central.gif" width="190" height="82" alt="CNN" />
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  87. 					</a>
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  88. 				
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  91. 				<ul>
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  92. 					<li class="no-pad-left"><span>EDITION: &nbsp;INTERNATIONAL</span></li>
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  94. 					<li><a href="http://www.cnnmexico.com/" title="CNN M&Eacute;XICO">M&Eacute;XICO</a></li>
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  95. 					<li class="no-border"><a href="http://arabic.cnn.com/" title="CNN ARABIC">ARABIC</a></li>
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  96. 				</ul>
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  97. 				<div id="cnn_hdr-editionS"><a href="javascript:cnn_initeditionhtml(3);">Set edition preference</a></div>
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  100. 				<ul>
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  102. 					<li class="no-border no-pad-right"><a href="javascript:void(0)" onclick="showOverlay('profile_signin_overlay');return false;" title="">Log in</a></li>
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  103. 				</ul>
    104. 

  104. 			</div>
    105. 

  105. 			<div id="hdr-search">
    106. 

  106. 				<form method="get" action="/search/" onsubmit="return cnnSearch(this);">
    107. 

  107. 					<div class="ftr-search-datacntr">
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  108. <div class="ftr-search-tfield"><input type="text" name="query" size="12" maxlength="40" value="" id="hdr-search-box"></div>
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  109. <div class="ftr-search-sicon"><input type="image" src="http://i.cdn.turner.com/cnn/.element/img/3.0/search/btn_search_hp_text.gif" width="55" height="21" alt=""></div>
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  111. 					<input type="hidden" name="primaryType" id="cnnHeadSrchType" value="mixed">
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  112. 				</form>
    113. 

  113. 

  114. <script>
    115. 

  115. 

  116. //Event.observe(window, 'load', function() {
    117. 

  117. 		//$('hdr-search-box').focus();
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  118. 	//});	
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  119. 	
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  120. </script>
    121. 

  121. 

  122. <style>
    123. 

  123. 

  124. #hdr-editions a { text-decoration:none; }
    125. 

  125. #cnn_hdr-editionS { text-align:left;clear:both; }
    126. 

  126. #cnn_hdr-editionS a { text-decoration:none;font-size:10px;top:7px;line-height:12px;font-weight:bold; }
    127. 

  127. #hdr-prompt-text b { display:inline-block;margin:0 0 0 20px; }
    128. 

  128. #hdr-editions li { padding:0 10px; }
    129. 

  129. 

  130. #hdr-editions ul li.no-pad-left span { font-size:12px; }
    131. 

  131. .hdr-arrow-intl, .hdr-arrow-us, .hdr-arrow-us2 { left:148px; }
    132. 

  132. .hdr-arrow-us2 { left:180px; }
    133. 

  133. 

  134. </style>
    135. 

  135. 

  136. 			</div>
    137. 

  137. 		</div>
    138. 

  138. 	</div>
    139. 

  139. 	<div id="cnn_hdr-nav">
    140. 

  140. 		<ul id="intl-menu">
    141. 

  141. 			<li class="no-border"><a id="nav-home" class="nav-media no-border" href="/" title="Breaking, World, Business, Sports, Entertainment and Video News from CNN.com International">Home</a></li>
    142. 

  142. 			<li class="no-border"><a id="nav-video" class="nav-media no-border" href="/video/" title="Breaking News Videos from CNN.com International">Video</a></li>
    143. 

  143. 			<li><a id="nav-world" href="/WORLD/" title="World News Headlines and Video from CNN.com International">World</a></li>
    144. 

  144. 			<li><a id="nav-us" href="/US/" title="U.S. News Headlines and Video from CNN.com International">U.S.</a></li>
    145. 

  145. 			<li><a id="nav-africa" href="/AFRICA/" title="Africa News Headlines and Video from CNN.com International">Africa</a></li>
    146. 

  146. 			<li><a id="nav-asia" href="/ASIA/" title="Asia News Headlines and Video from CNN.com International">Asia</a></li>
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  147. 			<li><a id="nav-europe" href="/EUROPE/" title="Europe News Headlines and Video from CNN.com International">Europe</a></li>
    148. 

  148. 			<li><a id="nav-latin-america" href="/LATINAMERICA/" title="Latin America News Headlines and Video from CNN.com International">Latin America</a></li>
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  149. 			<li><a id="nav-middle-east" href="/MIDDLEEAST/" title="Middle East News Headlines and Video from CNN.com International">Middle East</a></li>
    150. 

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    151. 

  151. 			<li><a id="nav-world-sport" href="/SPORT/" title="World Sport News Headlines and Video from CNN.com International">World Sport</a></li>
    152. 

  152. 			<li><a id="nav-entertainment" href="/SHOWBIZ/" title="Entertainment News Headlines and Video from CNN.com International">Entertainment</a></li>
    153. 

  153. 			<li><a id="nav-tech" href="/TECH/" title="Technology News Headlines and Video from CNN.com International">Tech</a></li>
    154. 

  154. 			<li><a id="nav-travel" href="/TRAVEL/" title="Travel News Headlines and Video from CNN.com International">Travel</a></li>
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  155. 			<li><a id="nav-ireport" href="http://www.ireport.com/" title="CNN iReport &ndash; Share your story, discuss the issues with CNN.com International">iReport</a></li>
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    157. 

  157. 	</div>
    158. 

  158. </div>
    159. 

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    160. 

  160. // switching banners - for sections remove this and hardcode proper globe image
    161. 

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    162. 

  162. var cnnIntlBanners = [
    163. 

  163. 	'<img src="' + cnnCdnPath + 'hdr-globe-west.gif" width="190" height="82" alt="">',
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  164. 	'<img src="' + cnnCdnPath + 'hdr-globe-central.gif" width="190" height="82" alt="">',
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  165. 	'<img src="' + cnnCdnPath + 'hdr-globe-east.gif" width="190" height="82" alt="">'
    166. 

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    168. 

  168. document.getElementById('hdr-banner-title').innerHTML = cnnIntlBanners[cnnRNum];
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    170. 

  170. <script type="text/javascript">
    171. 

  171. 

  172. </script>
    173. 

  173. <!-- end header -->
    174. 

  174. 

  175. <div id="cnnContainer" align="center"><div class="cnn_maincntnr"><div class="cnn_contentarea">  <!-- this is where the breaking news CSI code will go -->
    176. 

  176. <div id="cnnBannerContainer"></div>
    177. 

  177. <script type="text/javascript">
    178. 

  178. CSIManager.getInstance().call('/.element/ssi/intl/breaking_news/3.0/banner.html','','cnnBannerContainer',cnnRenderInternationalBanner);
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  180. <div id="cnnSetEditionContainer"></div>
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  181. <div id="cnnMakeHPContainer"></div>
    182. 

  182. 

  183.   <div class="cnn_adcntr728x90t">
    184. 

  184. <div><!-- ADSPACE: special_reports/digital_biz/bst/top.728x90 -->

    185. 

  185. 

    186. 

  186. 

    187. 

  187. 

    188. 

  188. 

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  189. 

    190. 

  190. <!-- CALLOUT|http://ads.cnn.com/html.ng/site=cnn_international&cnn_intl_pagetype=bst&cnn_intl_position=728x90_top&cnn_intl_rollup=special_reports&cnn_intl_section=digital_biz&page.allowcompete=yes&params.styles=fs|CALLOUT -->

    191. 

  191. <div id="ad-762034" align="center" style="padding: 0; margin: 0; border: 0;"></div>

    192. 

  192. <script type="text/javascript">

    193. 

  193. cnnad_createAd("762034","http://ads.cnn.com/html.ng/site=cnn_international&cnn_intl_pagetype=bst&cnn_intl_position=728x90_top&cnn_intl_rollup=special_reports&cnn_intl_section=digital_biz&page.allowcompete=yes&params.styles=fs","90","728");

    194. 

  194. cnnad_registerSpace(762034,728,90);

    195. 

  195. </script>

    196. 

  196. 

    197. 

  197. 

    198. 

  198. 

    199. 

  199. 

    200. 

  200. 

    201. 

  201. 

    202. 

  202. 

    203. 

  203. 

    204. 

  204. 

    205. 

  205. </div>
    206. 

  206. <div class="cnn_adtitle"></div>
    207. 

  207. </div>
    208. 

  208. <div id="cnnContentContainer" class="cnn_storyarea">  <!-- start feedback link -->
    209. 

  209. <style type="text/css"><!--.cnn_sectt4cntnt{overflow: visible;}.cnnOpin { position:absolute;top:0px;right:7px; }.cnnOpin a.realmLink {font-weight:bold;font-size:11px;color:#004276;}--></style>
    210. 

  210. <div style="z-index:100;position:relative;top:0px;left:0px;display:none;">
    211. 

  211. <div class="cnnOpin">
    212. 

  212. <script language="javascript" type="text/javascript" charset="windows-1252" src="http://i.cdn.turner.com/cnn/.element/js/3.0/oo_engine.js"></script>
    213. 

  213. <script language="javascript" type="text/javascript" charset="windows-1252">
    214. 

  214. O_GoT('<img src="http://i.cdn.turner.com/cnn/.element/img/3.0/global/misc/opinionBlue.gif"  border="0" title="Feedback" style="margin-right:5px;">Feedback');
    215. 

  215. </script></div>
    216. 

  216. </div>
    217. 

  217. <!-- /feedback link -->
    218. 

  218.        <!-- Tracking values -->
    219. 

  219. <script language="javascript" type="text/javascript">
    220. 

  220. <!--
    221. 

  221. var cnnSectionName = "iBUSINESS";
    222. 

  222. var cnnSubSectionName = "Digital Business";
    223. 

  223. var cnnPageType = "Story";
    224. 

  224. //--></script>  <style>
    225. 

  225. 

  226. /* STORY PAGE SPECIFIC CSS */
    227. 

  227. 

  228. .cnn_stryspccvrgehdr { background:#fff url('http://i.cdn.turner.com/cnn/.element/img/3.0/mosaic/bg_speccov_hdr.gif') 0px 0px repeat-x; }
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  230. .cnn_stryspcvh2 { font:bold 10px/12px arial;color:#666;padding:0 0 2px 0; }
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  231. .cnn_stryspcvh3 { font-family:arial, helvetica, sans-serif; font-weight:bold; font-size:18px; line-height:21px; }
    232. 

  232. 

  233. .cnn_stryspcvh4 { position:absolute; z-index:1000; float:left;margin:30px 0 0 10px;display:inline; }
    234. 

  234. .cnn_stryspcvh5 { float:right;margin:30px 10px 0 0;display:inline;text-align:right; }
    235. 

  235. .cnn_stryspcvh20 { padding:0 0 2px 0; }
    236. 

  236. 

  237. .cnn_stryspccvrgebot { height:3px; background:#e6e6e6; }
    238. 

  238. 

  239. .cnn_stryspccvh6 { width:100%; height:74px; text-align:center; left:0; }
    240. 

  240. .cnn_stryspccvh6 a { display:block; margin:0 auto; width:250px; height:74px; }
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  241. </style>
    242. 

  242. 

  243. <!--[if lte IE 7]>
    244. 

  244. 	<style type="text/css">
    245. 

  245. 		.cnn_stryspcvh4 { position:static; }
    246. 

  246. 		.cnn_stryspccvh6 { position:static; float:left; width:172px;  font-size:10px; margin-left:130px; top:0;  }
    247. 

  247. 		.cnn_stryspccvrgebot { font-size:3px; overflow:hidden;}
    248. 

  248. 		/*.cnn_stryspccvrgehdr { width:980px; } */
    249. 

  249. 		/*.cnn_stryspccvh6 { background:red; }*/
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  250. 	</style>
    251. 

  251. <![endif]-->
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  364. <!-- google_ad_section_start --><!--startclickprintinclude-->   <h1>Can crowdsourcing reconnect with the crowd?</h1><!--startclickprintexclude--> <!--endclickprintexclude--><div class="cnn_stryathrtmp"><div class="cnnByline">By  <b>Barry Neild</b>, for CNN<script type="text/javascript">cnnAuthor = "By  Barry Neild, for CNN";</script></div><div class="cnn_strytmstmp"><script type="text/javascript">if(location.hostname.indexOf( 'edition.' ) > -1) {document.write('November 12, 2010 -- Updated 1405 GMT (2205 HKT)');} else {document.write('November 12, 2010 9:05 a.m. EST');}</script></div></div><!--endclickprintinclude--><!-- google_ad_section_end --><div class="cnn_strycntntlft"><!-- google_ad_section_start --><!-- CONTENT --><!--startclickprintinclude-->  <script language="JavaScript" type="text/javascript">var clickExpire = "-1";</script>              <!-- REAP --><!--startclickprintexclude-->     <div class="cnn_stryimg640captioned"><!--===========IMAGE============--><img src="http://i.cdn.turner.com/cnn/2010/BUSINESS/11/12/crowdsourcing.business/t1larg.jpg" alt="Winning over the crowd: Collaborative business ventures are developing new ways to crowdsource." width="640" height="360" border="0"><!--===========/IMAGE===========--></div><!--===========CAPTION==========--><div class="cnn_stryimg640caption"><div class="cnn_strycaptiontxt">Winning over the crowd: Collaborative business ventures are developing new ways to crowdsource.</div></div><!--===========/CAPTION=========--> <!--endclickprintexclude--><!-- /REAP --><div class="cnn_strylftcntnt"><div class="cnn_strylctcntr"><div><b>STORY HIGHLIGHTS</b></div><ul class="cnn_bulletbin cnnStryHghLght"><!-- google_ad_section_start --><li>Crowdsourcing has been criticized as a jackpot system that rewards only a few</li><li>New types of crowd-based ventures work collaboratively and split profits</li><li>Existing crowdsourcing models say they offer a level playing field </li><!-- google_ad_section_end --></ul></div></div> <p ><b>(CNN)</b> -- Crowdsourcing used to be an internet buzz word, frequently used by business visionaries to describe a shiny new economic model. Nowadays, amid claims of exploitation and shoddy standards, the financial luster has gone.</p> <p >But a new breed of collaborative venture is finding ways to reconnect with the crowd and bring back the buzz.</p> <p >Crowdsourcing -- the concept of farming work out to a web-based community and rewarding the best ideas -- was once seen as a win-win system that gave freelance creative thinkers the chance to work on lucrative projects whilst providing companies with a cheap ideas pool.</p> <p >Now web forums on the subject are filled with the grumblings of disillusioned crowd members weighing the pros and cons of pitching speculative work -- typically design projects -- into jackpot systems that offer no guaranteed payday.</p> <p >Such crowdsourcing models are &quot;great for the person who wins it, but not for the 999 other people who submitted their ideas,&quot; said online marketing expert <a href="http://onlinemarketerblog.com//" target="new">DJ Francis</a>.</p> <p >&quot;And for the client it seems like 'I'm getting something cheap,' but they don't take into account the sort of brand guidelines which might be important for someone in pharma or a financial institution. There's certainly no thought about long-term strategy.&quot;</p>  <!--startclickprintexclude-->
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  451. <!--endclickprintexclude--><p >Crowdsourcing has had its naysayers since the phrase was popularized as part of the so-called web 2.0 era of internet participation, but it has developed into a widely used technique.</p> <p >However, says Francis, for many who use the technique commercially, the day of reckoning is near.</p> <p >&quot;The one's that are going to fail first are the ones whose only benefit to the client is their inexpensive nature,&quot; he told CNN.</p> <p >&quot;Really they're just saying we can extract creative gold for these folks even less expensively than you were paying before, which is terrible from an ethical point of view, but also it just won't hold up, because it's not based on strategy or creativity or smart business.&quot;</p> <p >It comes as no surprise that some new firms which use large online communities to collaboratively develop products are trying to distance themselves from the crowdsourcing tag.</p> <p >One of these is <a href="http://www.quirky.com/" target="new">Quirky</a>, a year-old venture that connects inventors to an outsourced community of peer reviewers who help refine design concepts into fully-fledged products.</p> <p >&quot;The reason we don't like to call it crowdsourcing is that crowdsourcing implies an us-against-them dialogue,&quot; Quirky's head of design Gaz Brown told CNN. &quot;We're really about the community -- there's a full transparency in terms of our relationship.&quot;</p> <p >When a design makes it through the selection process, and receives enough orders to put it into production, Quirky splits the profits between all those who had a role in the process and, as it has with its hot-selling <a href="http://money.cnn.com/video/smallbusiness/2010/07/12/sbiz_quirky_pivot_power.cnnmoney/">pivoting power strip</a>, gives them a name check on the packaging.</p> <p >Francis believes collaborative models similar to Quirky -- he cites the example of  <a href="http://www.napkinlabs.com/" target="new">Napkin Labs</a>, a Colorado-based outfit that also splits profits between its online community rather than offer one-off prize payments -- are the future of crowdsourcing.</p> <p >&quot;With the old crowd-type model you get so many submissions it takes so long to weed out the wheat from the chaff and it isn't viable anymore because you spend all your time doing that.</p> <p >&quot;But what [Napkin] does is only let in select folks who are experts in their field and what you have is professional smart folks talking about things in their bailiwick with other people.&quot;</p> <p >For all the negativity over crowdsourcing, however, some businesses continue to enjoy success using the one-off prize model to deliver cost-effective solutions to clients through the willing participation of thousands of crowd members.</p> <p >These include <a href="http://www.crowdspring.com/" target="new">Crowdspring</a>, a design venture which, according to Chicagoan co-founder Ross Kimbarovsky, thrives by offering a level playing field on which talented but unknown creatives can compete with established rivals.</p> <p >Kimbarovsky says Crowdspring's creatives &quot;don't do it for the money,&quot; but are instead attracted by the opportunities to work with big industry names. &quot;We really try hard to make sure they have really good work,&quot; he added.</p> <p >&quot;We treat [crowd members] like we do our clients who are posting the projects. We really work hard to ensure their interests are protected.&quot;</p> <p class="cnnInline">Clients -- protected by a money-back guarantee -- also benefit, he said, because &quot;they are able to leverage some very talented people often from around the world to help them with real problems.&quot;</p><!--endclickprintinclude--><!-- google_ad_section_end --><div class="cnn_strybtntoolsbttm">
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